Owners
Wendy — CEO / Executive Alignment
Christina — Sales
Catie — Operations
Execution Pillars
Cogent CRM
GetDocs.ai
Automation
Executive Dashboard
Days 0 – 60
Completed / In Progress
Stabilize, assess, replace gaps
Next 30 Days
Immediate Execution Sprint
Systems → financial accuracy → AR
90-Day Output
Leadership Visibility
Single operating cadence
Wendy Stanley
CEO / Executive Alignment
Leadership Reset
  • Managed unexpected departures: Janet, Kari
  • Led strategic hiring: Christina, Catie, Alisha
  • Interviewing high-capability candidates based on need, not headcount
  • Built alignment with Jamie on communication cadence, expectations, and timing
  • Aligned with Blaine on Chief Results Officer execution model
  • Reinvigorated morale and increased Wisconsin travel as needed
Execution Cadence
  • Formalize weekly alignment cadence with Jamie, leadership, and technology lead
  • Turn all workstreams into tracked commitments with owners and dates
  • Clarify priorities, timelines, agreements, and decision rights
  • Enforce accountability across Sales, AR, Finance, CX, Legal, and Operations
  • Reduce ambiguity: every action has an owner, dependency, and next checkpoint
Visibility System
  • Master cross-functional timeline live and reviewed weekly
  • Executive dashboard showing systems cleanup, finance accuracy, AR, sales, and CX
  • Quarterly review packet: progress, risks, blocked dependencies, owner performance
  • Leadership rhythm stable enough to scale without Wendy personally holding every thread
Finance + AR
Sayva / Bill / Oscar / Internal Owners
Gaps Identified
  • Deep dive into corporate accounting structure
  • Identified ownership gaps and workflow issues
  • Brought in Sayva for outsourced accounting support
  • Continued fractional CFO support with Bill
  • Developed and launched AR improvement plan
  • Identified Oscar as AR lead; team meetings, 1:1 strategy, and process training underway
Ownership + Reporting
  • Finalize Sayva vs. internal vs. CFO ownership map
  • Establish finance reporting cadence and close process
  • Clean financial workflows before AR performance is judged
  • Implement AR KPI tracking: collections, aging, stale balances, closeout candidates
  • Strengthen Oscar's accountability structure with weekly AR review
Financial Truth
  • Accounting data reliable enough to drive AR and sales decisions
  • AR performance measured by source-of-truth numbers, not spreadsheets
  • Weekly owner dashboard: collected, aged, stale, disputed, duplicate-risk, no-owner items
  • Clear escalation rules for finance/AR exceptions
Systems + Operations
Technology Lead / Catie / Team Leads
Analysis Complete
  • Identified platform redundancy, overlapping tools, and data inconsistencies
  • Conducted deep system analysis
  • Built initial correction and consolidation plan
  • Orchestrated Cogent/GetDocs deep dives and onsite working sessions
  • Captured action items, next steps, and timelines for implementation
  • Mapped customer experience escalations across in-person, phone, and email channels
Primary Driver
  • Execute Cogent/GetDocs onsite outputs
  • Eliminate redundant platforms and overlapping process paths
  • Improve integrations between intake, document collection, case tracking, and finance
  • Correct data inaccuracies before expanding dashboards
  • Reduce escalation volume by improving ownership and follow-through
Operating System
  • One system map for data, tools, owners, and handoffs
  • Unified dashboard for leadership visibility
  • Team-level views for Sales, AR, Finance, Operations, and CX
  • Technology roadmap tied to weekly execution priorities and business outcomes
Sales + CX + Legal
Christina / Attorneys / Team Leads
Completed / In Progress
  • Investigating discrepancies between sales and accounting data
  • Stabilized customer experience during transition
  • Took ownership of escalations across in-person, phone, and email
  • Met with all attorneys and built relationship with lead attorney
  • Addressing engagement challenges, including Jill
Next 30 Days
  • Resolve sales/accounting reporting discrepancies
  • Align data systems used by Sales and Finance
  • Reduce escalation volume with clear ownership paths
  • Improve follow-through and client-response accountability
  • Define attorney engagement expectations and handoff rules
90-Day Output
  • Sales, finance, and CX metrics reconciled into one leadership view
  • Escalation tracking shows source, owner, SLA, and resolution
  • Legal team handoffs visible and measurable
  • Leadership can see whether process fixes are reducing client friction

Master Task List — Next Execution Sprint

Systems First

  • Convert Cogent/GetDocs onsite outputs into implementation tickets
  • Create platform redundancy removal list
  • Map integrations and data-source ownership
  • Correct known data inaccuracies before reporting expansion
  • Publish system cleanup dashboard for Wendy/Jamie review

Financial Accuracy + AR

  • Finalize finance ownership: Sayva, internal team, CFO
  • Build weekly finance reporting cadence
  • Implement AR KPI tracking by collections and aging
  • Define Oscar's AR operating cadence and scorecard
  • Resolve sales/accounting discrepancy list

Leadership Visibility

  • Launch master cross-functional Gantt/sprint board
  • Assign every task to a named owner
  • Map dependencies across systems, finance, AR, sales, CX, and legal
  • Review progress weekly with Wendy/Jamie
  • Deliver 90-day executive performance packet

Dependency Map — Required Sequencing

Sequence Owner Workstream Dependency Output
1 Tech Lead Systems cleanup Cogent/GetDocs onsite outputs, platform inventory, data-source map CRMGetDocs
2 Wendy Financial accuracy Clean system data and finance owner split between Sayva, internal, and CFO Dashboard
3 Oscar / AR AR performance Reliable accounting data, clear AR ownership, aging/collections KPIs KPI
4 Sales Sales alignment Resolved discrepancies between sales reports and accounting data CRM
5 Ops / CX Customer experience Process ownership, escalation tracking, and tool cleanup SLA
6 Leadership Leadership visibility All workstreams reporting into one weekly cadence Exec View